DP World Tour and Rolex Announce New Long-Term Partnership
01/27/2026 by Matthias Gräf
The DP World Tour and @Rolex have announced a new long-term partnership, strengthening their collaboration in global golf. Rolex will continue as the Tour’s Official Timekeeper and Title Partner of the prestigious Rolex Series, while also supporting emerging talent through the HotelPlanner Tour.
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The DP World Tour and @Rolex have announced a new long-term partnership, strengthening their collaboration in global golf. Rolex will continue as the Tour’s Official Timekeeper and Title Partner of the prestigious Rolex Series, while also supporting emerging talent through the HotelPlanner Tour.
Rolex Extends Commitment to DP World Tour
This renewed agreement ensures that Rolex remains a key partner in the DP World Tour’s ongoing development. As the Official Timekeeper, Rolex’s precision timing will continue to play a crucial role in the Tour’s events, including the Rolex Series, which features some of the most competitive tournaments on the calendar.
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Supporting Emerging Talent and Global Golf
Beyond its role in timing, Rolex’s partnership extends to backing the HotelPlanner Tour, a platform dedicated to nurturing rising stars in professional golf. This commitment highlights the brand’s dedication to fostering the next generation of talent and promoting the sport worldwide.
Impact on the DP World Tour Landscape
The collaboration between the DP World Tour and Rolex reinforces the Tour’s status as a premier golfing circuit. With Rolex’s continued involvement, players and fans alike can expect high standards of professionalism and excellence throughout the season.
For golf enthusiasts following the DP World Tour, this partnership signals stability and growth, promising exciting competitions and opportunities for players across the globe.
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