TaylorMade introduces new SpeedSoft golf balls

The newly released SpeedSoft golf ball plays a critical role in TaylorMade’s dynamic lineup of 2024 golf balls. This low-compression design was developed with one goal in mind: To deliver the softest feel possible while maintaining explosive speeds for the average golfer. Powered by a new PWRCORE technology that makes it the softest ball in the TaylorMade range, combined with competitive pricing, SpeedSoft is the ideal blend of performance and affordability. It features a low compression core that compensates for distance and an ultra-soft feel on iron shots and approach shots around the green.

TaylorMade aims to revolutionize golf ball style and performance

“SpeedSoft represents a significant step forward in our ongoing commitment to deliver performance products for golfers of all abilities. With a deliberate focus on developing a low compression design, this is the first time we have created a TaylorMade golf ball with a compression differential below 50. SpeedSoft stands out as a game changer due to its unprecedented combination of soft feel and explosive speeds.” – Josh Dipert, Director of Product Development Engineering, Golf Ball.

Building on SpeedSoft’s low compression ratio and soft feel, the new SpeedSoft Ink showcases vibrant visual technology expressed through a distinctive ink splatter design. Designed with high contrast and high visibility in mind, SpeedSoft Ink introduces Taylormade’s patented multi-axis printing technology at a more accessible price point, bringing the brand’s leading visual technology capabilities to a wider audience for the first time. Beyond the performance benefits of visual technology, SpeedSoft Ink represents a canvas of personality and style ideal for those who dare to break convention and change the look of golf balls for the core golfer.

Golf balls with visual technology

“The market demand for golf balls with visual technology is increasing and reflects a growing segment of golfers who are looking for more than just the traditional white ball experience. We feel this segment has been ignored until now, and with SpeedSoft Ink we are meeting this demand while taking a bold step towards the modern golfer’s desire for visual technology without sacrificing performance,” said Michael Fox, Senior Director of Product Creation, Golf Ball. “Offered in four different color options (green, red, blue and pink), the SpeedSoft Ink offers a wide range of options that are bursting with personality.

SpeedSoft and SpeedSoft Yellow are available from retailers at an RRP of 36 euros per dozen. The new SpeedSoft Ink is available for 38 Euro per dozen.

(Text: TaylorMade)