The Amundi Evian Championship: A unique Reference Point in the Women’s Game

Golf’s first Major to be staged in continental Europe, The Amundi Evian Championship is a reference point in the women’s game. Nestled between the pristine shores of Lake Geneva and the majestic summits of the Alps, the Evian Resort Golf Club in France offers a venue befitting this Major championship and the talent of its field. Each year, the world’s finest players take on the Champions Course to showcase their exceptional skills, with this year’s edition held from 27–30 July.

The Success Story of the Amundi Evian Championship”

First played in 1994, the tournament has grown in stature year-on-year, constructing its own history. Rolex has been a Main Partner and Official Timekeeper at The Amundi Evian Championship since 2000, as part of a broad and enduring commitment to women’s golf that dates back to 1980, when the Swiss watchmaker became a partner of the Ladies Professional Golf Association (LPGA).

The Amundi Evian Championship has been the stage of many triumphs for Rolex Testimonees, including two-time champion Annika Sörenstam (2000, 2002). Widely regarded as one of the best golfers in the history of the women’s game, she set a benchmark of excellence to which the modern generation can aspire.

Reflecting on her experiences there, Annika Sörenstam said: “It was one of my favourite tournaments on the LPGA Tour. The championship showcases the incredibly beautiful landscapes of Evian-les-Bains and the quality of the services surrounding the golf is first class. The course requires great technical skill and control over your game. It is less about power and more about accuracy as the fairways are quite undulating.”

Seeking to emulate the Swede and win a second crown at Évian-les-Bains will be fellow Testimonee Brooke Henderson. The Canadian returns as defending champion, having captured the second Major title of her career last year, and in the process, becoming the first LPGA player to begin any Major with successive rounds of 64.

Speaking ahead of this year’s tournament, Brooke Henderson said: “Competing at any Major championship is always difficult – both physically and mentally. At The Amundi Evian Championship, the conditions are different to any other golf course due to the differing size of slopes which makes it a very challenging week. Despite this, I had a great strategy in 2022 which allowed me to go really far under par in the first two rounds which was really exciting. It was a dream come true to be able to push on and win the trophy on the Sunday afternoon. Winning my second Major championship was a really special moment and one that I will always remember. I am really looking forward to returning this year.”

Rolex’s Enduring Commitment to Women’s Golf

Other Testimonees to have triumphed at this visually stunning venue include Lydia Ko (2015), Suzann Pettersen (2013) and Anna Nordqvist (2017). Lydia Ko said: “The Amundi Evian Championship will always remain special to me as it is where I won my first Major championship. When I play at the event, I almost feel like I am playing in front of my family as the crowds are extremely supportive. It would be extremely special to join fellow Rolex Testimonee Annika Sörenstam as having won the tournament more than once. This is definitely a big motivation and I will try to achieve the feat at this year’s edition. I was proud of the way I played at the 2022 tournament but fellow Rolex Testimonee Brooke Henderson truly excelled and deserved the win.” 

Rolex has been a committed partner of women’s golf for more than 40 years as part of one of the most successful relationships between a brand and sport. This enduring partnership contributes to the game’s development around the world. The Swiss watchmaker is part of the very fabric of golf and supports the game at all levels, including elite and legends of the game, Major championships – including all five women’s Majors – the foremost professional tours and the world’s leading team competitions, among them the Solheim Cup.

Built on a strong sense of integrity, respect for tradition that promotes the continuity of expertise and transfer of knowledge, and an appreciation of the importance to invest in the sport’s development for future generations, Rolex’s support also extends to amateur tournaments, international federations and organizations representing golfers of all ages.

(Text: rolex)